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The official platform for brand and creator collaborations on TikTok.Meet the most popular creators in TikTok.Tap into TikTok’s exclusive first-party insights on audience demos, growth trends, best-performing videos and much more.
The new Creator Marketplace API allows partnered marketing companies to access TikTok’s first-party data about audience demographics, growth trends, best-performing videos, and real-time campaign reporting (e.g. views, likes, shares, comments, engagement, etc.) for the first time.They can then bring this data back into their own platforms, to augment the insights they’re already providing to their own customer base.”
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The event will see TikTok sharing more info on its upcoming projects and product focus areas.
The expansion of its Creator Marketplace data could help facilitate a range of new brand/creator collaboration opportunities.
The new options provide more ways to add more context to your Google product listings.
Google also notes that brands should ensure that their product and business information, via Google My Business, is up to date, and that their catalog listings are connected through to each Google surface, helping to provide additional context.
“For example, searches for "open now near me" have grown globally by more than 200% year over year. In the U.S., searches for “local gift shops near me” have increased 440% in just the past month as people switch between online and offline shopping - more than ever before. If your physical stores are open for in-store shopping, it's crucial to make sure your customers can easily find you online.”
And Google plays a big part in this. While social media is a powerful brand awareness and connection tools, and social platforms are gradually playing a bigger role in discovery and product connection, Google remains the key surface for product searches. Which is especially relevant right now, as consumers look for local shopping options, and whether stories are open for them to buy from.